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Fred Tibbitts & Associates is the only global
National Accounts agency developing beer, wine & spirits programs for chain
hotels and restaurant organizations regardless of where they may be located.
In addition, “FTA” is the industry’s pre-eminent, global
facilitator, bringing the best values in beverage products and the brightest
advancements of every kind to National Account Corporate and Division Office
decision-makers worldwide.
FTA focuses on the United States and Asia Pacific, now with
an even greater emphasis on China & India.
Our mission is to be the premier, global on-premise
resource for National Account beverage and edge concepts expertise, serving both
the chain hotel and restaurant community at their Head or Division Offices as
well as the brand owners worldwide who seek to place their beverage products,
hi-tech innovations and services with these National Accounts. FTA strives to
serve our clients, partners, customers and all Sentient Beings with performance
excellence based on love, compassion, honor, respect and dignity.
Namaste.
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FTA Core Values
Openness of Heart
Service is the Highest Calling
Receive What is Given
Assume the suffering of All Sentient Beings
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An FTA Guided Hospitality Meditation
Hospitality is about
service and in particular Service Excellence: Service to
others. Service is truly the highest calling. It is not what we do
for ourselves, but what we do for others that is the measure of our worth to
humanity and ourselves.
May we suggest you take but five minutes from your busy schedule to
meditate on these five thoughts as a valued member of the Global
Hospitality Community:
Everything and everyone is connected: We are ONE: We are not separate from
one another; so live your lives with an open heart without qualification and
treat everyone as though they were your closest family at all times. Honor
and respect all others.
Service
is the Highest Calling: Serve the least of humanity with compassion and
reverence as though you were in the presence of royalty: For in fact, the
least of us are the closest to the energy and “White Light” of the universe.
Act based
on what is the right thing to do: Not what appears to be most to your
immediate advantage.
Practice
relieving the suffering of all others (all Sentient Beings) by wishing that
you can suffer for them.
And
finally, try not to fill your day chasing after all that you can take:
Instead, receive what is given.
Namaste.
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